Shaping Finance for a Multipolar Future - Gen AI, Data and CBDCs in the Middle East

Overview

The United Arab Emirates (UAE) stands at the forefront of digital innovation, with its government and businesses embracing cutting-edge technologies to enhance customer experiences.

As consumer expectations evolve, driven by rapid technological advancements and a diverse, tech-savvy population, organizations must adopt innovative strategies to remain competitive.

This exclusive roundtable event will bring together 10-15 senior executives from leading UAE enterprises, with insights from the broader Gulf Cooperation Council (GCC) region, to explore the latest trends, challenges, and solutions in customer experience (CX) and customer journey management.

Through three focused sessions, each moderated by an industry expert, participants will delve into key topics shaping the future of CX in the UAE.

AI-Driven Hyper-Personalization: Crafting Unique Customer Journeys:

• Leverage AI and machine learning to anticipate customer needs and provide hyper-personalized experiences.

• Explore the balance between automation and the human touch in CX strategies.

• Address data privacy concerns and ethical implications of AI-driven personalization.

• Learn from successful case studies of AI-driven customer engagement in the UAE.

Experiential Marketing: Engaging Consumers in Immersive Brand Experiences:

• Understand the rise of experiential marketing and how it impacts brand loyalty in the UAE.

• Explore technologies like augmented reality (AR), virtual reality (VR), and metaverse activations.

• Discuss how physical and digital experiences can be blended to create memorable customer journeys.

• Identify key strategies for UAE businesses to differentiate through immersive experiences.

Omnichannel Integration: Seamlessly Connecting Digital and Physical Touchpoints:

• Examine best practices for integrating online and offline customer interactions.

• Explore the role of mobile-first strategies in the UAE’s highly digital consumer landscape.

• Discuss challenges in unifying customer data across multiple channels for a seamless experience.

• Learn how leading UAE brands are successfully executing omnichannel strategies.

• By addressing these pivotal topics, the event aims to equip UAE business leaders with the insights and strategies necessary to navigate the evolving landscape of customer experience, fostering innovation and competitiveness in a dynamic market.

Together, we will address these pressing issues and define the future of financial industry in GCC market.

Event Format

Each session will include:

Case Studies

In-depth analysis of successful use cases from other markets.

Roundtable Discussions

Interactive discussions among participants to share perspectives and identify solutions.

Expert Presentations

Insights on industry trends and best practices.

We'll aggregate participant insights through a survey to inform the roundtable proceedings and distribute key points and minutes to attendees and a wider audience under Chatham House Rules.

Partners

Backbase

Why attend?

Expert insights

Gain valuable perspectives from industry thought leaders and peers on the latest trends and innovations in core banking and payments.

Networking opportunities

Connect with senior bankers, fintech innovators and industry experts, fostering collaborations and partnerships.

Regional focus

Dive into the unique challenges and opportunities facing GCC's financial sector, tailored to the local context.

Leave with actionable strategies and best practices to modernize core banking systems, enhance payments infrastructures and drive digital transformation.

Practical takeaways

Exclusive format

Staying ahead

Engage in intimate and interactive roundtable discussions, ensuring meaningful interactions and knowledge-sharing.

Stay up-to-date on regulatory requirements, security threats and emerging technologies to maintain a competitive edge.

Connect with our team for further information